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With
only PHP 4,500 of pooled capital,
Efren “Junks” Muana, Randy Su
and Dindo Sugatan, struggling young
architects and avid mountaineers, formed HABAGAT
OUTDOOR EQUIPMENT and set
up shop in a borrowed garage. The first models
that they personally designed, patterned and
sewed on a grandmother’s old sewing
machine gained favorable response from peers
and fellow mountaineers. From here, it was
only a matter of time when their products
were accepted by the members of the Mountaineering
Federation of the Philippines, Inc. (MFPI),
a national mountaineering association, which
held it’s Annual Congress and Climb
at Mt. Kitanglad, Bukidnon, Mindanao in April
of 1987. Thereafter, it wasn’t long
before more orders poured in and a nationwide
network of dealers (themselves mostly outdoor
enthusiasts) was established. Additional machines
were purchased and more workers employed and
larger quarters were secured.
The next stage
of the company’s development came when
the original partners enjoined mountaineers
Paul Abao, a dentist, and Karen Reina, a successful
businesswoman, to form Summit
Outdoor Equipment & Services,
in October 1991
in order to efficiently handle the marketing,
distribution and retailing aspects. Through
time, Summit had been able to establish a
network of authorized dealer outlets situated
throughout the country and setting up it’s
own shops in SM Megamall in Mandaluyong and
SM Cebu. After having achieved so many years
of growth and development, the owners decided
to liquidate Summit in 2007 and to consolidate
and focus on the mother
company, Habagat
Outdoor Equipment.
As far as it has developed, a typical Habagat
Outdoor Shop has on display, not only the
full range of Habagat Equipment, but also
boasts a wide array of name brand choices
of outdoor recreational
equipment ranging from camping and caving
gear, to mountain biking accessories and high
quality climbing shoes, sandals, ropes, carabiners,
climbing harnesses, etc. The place
is also a venue to several mountaineering
clubs and bikers association meetings and
activities serving as a center for these groups
to converge, plan out activities or simply
to hang out.
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